“Luxury isn’t just what you drive; it’s how you feel.” Lexus, the Japanese icon of elegance and innovation, has launched the updated 2025 NX SUV in India—offering a refreshed blend of style, technology, comfort, and efficiency. For discerning Indian buyers seeking more than just a premium badge, this new NX promises to elevate every journey from the city commute to weekend escapes.
A Sleek Start: Prices, Booking & the Lexus Philosophy
The 2025 Lexus NX continues to stand tall in India’s luxury SUV segment without a price hike, starting at ₹68.02 lakh and going up to ₹74.98 lakh (ex-showroom). Bookings are now open, signaling that Lexus is making a bold play for leadership in the segment—with a car that lives up to its “Experience Amazing” promise at every touchpoint.
Hikaru Ikeuchi, President of Lexus India, commented on the fresh launch, “This new NX is crafted to enhance every journey, blending unparalleled style, comfort, and innovation. We are excited to offer this exceptional experience to our esteemed guests, ensuring that their drive becomes a celebration of Lexus in India.”
Lexus NX 2025: What’s New?
1. Improved Fuel Efficiency
Efficiency meets luxury as the new NX boasts a remarkable increase in fuel economy:
- Claimed mileage now stands at 20.26 kmpl—an impressive jump from the previous 17 kmpl.
- The engine is now E20 compliant, future-proofing it for upcoming fuel norms.
- Under the hood is the familiar 2.5-litre four-cylinder petrol-hybrid engine, delivering a combined output of 240 bhp paired smoothly with an eCVT automatic transmission.
- This blend of hybrid performance and efficiency means savings at the pump while delivering the renowned Lexus drive quality.
2. Cabin Quietness & Comfort Elevated
Lexus has consistently set the benchmark for cabin experience, and the 2025 NX pushes it further:
- Quieter journeys: Enhanced sound-absorbing materials, especially at the rear, ensure an even hushed ambience for all occupants.
- Cleaner air inside: A newly developed AC filter uses thicker, higher-quality fabric to trap even finer airborne particles, ensuring every breath is fresh and clean.
- Smarter climate control: The AC now operates even more efficiently, saving energy for both your peace of mind and the environment.
3. New Tech Features for Modern Lifestyles
The NX 2025 is packed with features that make driving smoother, safer, and more enjoyable:
- Uphill Assist Control: This new system makes climbing slopes seamless by adjusting the acceleration and deceleration automatically, giving you a more confident and smooth ride even on challenging terrain.
- Intuitive hybrid system integration: Ensures optimal power delivery and refined responsiveness, no matter the road conditions.
4. Vibrant Colours for Every Personality
Nothing signals a new era quite like fresh colours:
- Radiant Red: Now available on Exquisite, Luxury, and F-Sport variants—a bold choice for those who want to stand out.
- White Nova: Offered on Exquisite, Luxury, and Overtrail trims, giving buyers more options for personal expression.
These colours join a palette that already caters to the most sophisticated of tastes, ensuring every NX is as individual as its owner.
The Lexus NX: The Essence of Refined Versatility
For Indian buyers, the appeal of the Lexus NX goes beyond mere features. It’s about:
- The perfect blend of performance and efficiency for all kinds of drives
- A whisper-quiet, plush cabin that cocoons you from the bustle of the world
- Safety and reliability backed by Lexus’ legendary reputation
- Innovative features that anticipate your every need
The new 2025 NX not only raises the bar for itself, but also sets a new standard for luxury SUVs in India.
Final Thoughts
With its enhanced fuel economy, quieter and cleaner cabin, state-of-the-art features, and eye-catching new colours, the 2025 Lexus NX is more than just an SUV—it’s an experience. For those looking to make a statement without compromise, this is a car that delivers luxury not just in looks, but in every mile, moment, and memory.
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