BMW India has launched the 2023 BWM 3 Series Gran Limousine in India in both petrol and diesel versions priced at Rs. 57.90 lakhs and Rs. 59.50 lakhs (ex-showroom, India) respectively. In its latest iteration, the entry-level sports sedan brings cosmetic changes to the exterior as well as an updated interior with new features, while mechanically the car remains the same. With this, the company has also discontinued the standard version of the car, while the more powerful version, the BMW M340i, is once again on sale at Rs. 69.20 lakh (ex-showroom, India).
Vikram Pawah, President of BMW Group India, said: "The highly successful BMW 3 Series Gran Limousine possesses all those special qualities desired by the hearts of Indian luxury consumers. Its unique combination of sporty dynamism for the driver and unrivaled luxury for the passengers makes It is one of a kind. The new 3 Gran Limousine is equipped to take a great leap forward with its updated design, extensively upgraded spacious ambience and many advances in the fields of digitalization. Innovative BMW Connected Drive technology and engine The most powerful in its class sets it apart from the rest. It delivers sheer driving pleasure and indulgence in ultimate luxury making it the perfect choice for individuals and families alike.”
The 2023 BMW 3 Series Gran Limousine features a redesigned front grille with a standard set of full LED headlamps that are now slimmer, with DRL stripes and headlamps arranged in an inverted L shape for a modern look. The exterior daytime lighting elements also act as indicators. The long-wheelbase hood comes from an additional 110mm wheelbase and the associated increase in seat comfort and rear-cab legroom. With an exterior length of 4,823mm and a wheelbase of 2,961mm, the 2023 BMW 3 Series Gran Limousine outperforms any other car in its class. The M Sport package also includes a bespoke interior configuration, with features such as a silver headlining, M leather steering wheel, M-specific seat surfaces and new black interior strips creating a sporty ambience.
The interior of the 2023 BMW 3 Series Gran Limousine undergoes the most significant change in terms of performance and, of course, the quality of the materials used. The design of the driving position is accompanied by a larger area for the interior trim integrated into the instrument panel. The driver and front passenger sit in power-adjustable seats, while the large panoramic sunroof, ambient lights and tri-zone automatic climate add a touch of luxury. The highlight for the occupants, however, is the new curved display running the latest BMW 8 operating system. A 12.3-inch digital display and a 14.9-inch touchscreen sit centrally above the excellent quotient. The car also offers wireless charging, as well as wireless Apple CarPlay and Android Auto along with a 16-speaker Harman Kardon system.
Power still comes from a 2.0-litre turbocharged four-cylinder petrol engine and a 2.0-litre turbocharged four-cylinder diesel engine, mated to an eight-speed Steptronic Sport automatic transmission. The petrol version, the BMW 330Li, develops 254PS and 400Nm at 1,550-4,400rpm, accelerating from 0-100km/h in 6.2 seconds, while the 330Ld diesel version produces 187PS and 400 Nm at 1,750-2,500 rpm per minute. This version accelerates from 0 to 100 km/h in 7.6 seconds. The 2023 BMW 3 Series Gran Limousine rivals the Mercedes-Benz C-Class and Audi A4 in India, while the Volvo S60 was recently discontinued.